The ULTRA Journey

Identifying engaged external experts and contracting around the value each person or team will bring to the project is a key part of any successful ULTRA project. Transparency and alignment of goals are also a must have right from the start!

Using a service like ULTRA AWARE allows you to really understand the digital landscape for your therapy area before you set off. Conversation analytics (e.g. identifying who’s leading discussion and who’s responding) allows you to set a benchmark and understand the impact of future activities on your target community

ULTRA creates a platform for engagement by giving people a real sense of ownership for a project and the opportunity help set the direction of travel really early on in the development process.

Supporting the curation of 'new news' and making it easy for experts to share their knowledge with the wider community in the way that ULTRA BUZZ does is an important step in any ULTRA roadmap.

Co-creation is at the heart of ULTRA. The iterative frameworks and platforms that already exist mean that you can spend more time refining the user experience and making sure that the systems and tools developed address the specific needs of the patients and healthcare professionals within your defined therapy area - keeping everything on track.

All invested parties travelling together towards an aligned and clear goal creates trust and respect.

ULTRA Link and ULTRA Crowd are both healthcare professional community tools that create online destinations where rich conversation can take place. Use ULTRA CROWD to really listen to the ideas and opinions of defined group to help overcome a therapy area challenge and ULTRA Link to bring your key opinion leaders together around a specific event or advisory board topic.

Through tools like ULTRA 2GO and ULTRA CLOUD empowering patients to manage certain aspects of their own disease is becoming increasingly more possible. Real time data and tracking functionality supports patients to adhere to therapy advice and medication regimes and support their own journey right from initial diagnosis.

The use of game mechanics in a non-game environment to tap into to people’s natural desire for progression, status and reward and ultimately change their behaviour with respect to how they manage their disease is a fundamental part of our ULTRA STICKY offering.

Everyone enjoys a good 'making of ....' story and an ULTRA project story is no exception! Use of multi media channels to push your very own co creation story further and further out into the networks that count, is a great way to fuel your marketing story- ULTRA VISIBLE will support this part of your journey.

ULTRA creates an environment for you to develop advocates and leverage support for your brands. Sharing in success and launching really relevant tools to help improve patient’s outcomes by ensuring that you UnLeash The Right Advocates!!