Presentation Highlights from SXSW

The friendly faces and smell of BBQ was everywhere. Thousands of eager people exploring the #SXSW2014 event with a hunger for information as well as the delicious food and social atmosphere. Some of them had been there for the first time, just like me. This is a first-person interpretation of the Interactive SXSW experience in Austin, Texas. I am sure everyone’s experience is a little different but the basics are the same.
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After 4 great days at SXSW, it is nearly time to pack up and leave, but not before one last day of amazing talks and learnings for the team.
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For the penultimate day of SXSW Interactive, the team took a look at sessions that really look into the way the world is changing.
Discussion ranged from the impact of millenials in the workplace, the NSA revelations changing our take on national security to the ethics of a 3d printed gun.
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After a day of celebrities yesterday, day 3 of SXSW saw a much more focus on health; specifically the impact that wearable technology is having in the digital health area.
The day started with a session from Gadi Amit, president of NewDealDesign LLC, a strategic design studio in San Francisco who created the FitBit’s form factor.
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After our first night of SXSW parties, the team were clutching on to water bottles throughout day 2. But the fun didn’t stop, with a day packed with celebrities.
First up was Julian Assange, Skyped in from the Ecuador Embassy back in the UK where he has been staying for since June 2012. This session was a real divider of opinion, with attendees calling him either a hero or a villain.
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